Free jewelry pricing calculator. Calculate retail and wholesale prices from material cost, labor, and markup percentage. Uses the standard formula for jewelry professionals.
- Calculates retail price from material + labor + markup
- Standard jewelry industry pricing formula
- Supports custom markup percentages
- Shows cost breakdown and profit margin
- Free to use, no signup required
Jewelry Pricing Calculator
Determine the perfect retail price based on your materials, labor, and desired markup.
Typically 2.5x to 4x of base cost.
Base Cost
$0.00
Profit Margin
$0.00
Wholesale Price (Est.)
$0.00
Retail Price
$0.00
Common questions
Retail jewelers typically use a 2x to 3x markup (keystone to triple keystone) on finished pieces. Fine jewelry with custom work often runs 2.5x to 4x. Fashion jewelry can be 3x to 5x. The right markup depends on your overhead, market position, and competition.
Markup is calculated on cost. Margin is calculated on selling price. A 100% markup (2x) equals a 50% margin. A 200% markup (3x) equals a 67% margin. Most jewelers think in markup, while accountants think in margin. Both describe the same math differently.
Track your actual time per piece type, including setup and cleanup. Multiply by a shop rate that covers your skilled labor at market value (not your hourly wage). A bench jeweler in a US metro area should use $50-100/hour as a shop rate. Add 15-20% for overhead.
Yes. Packaging, boxes, bags, tissue, and cards are part of your cost of goods. A nice presentation box can cost $5-15. At a 2.5x markup, that adds $12.50-37.50 to retail price. Don't absorb this cost or your margins erode on every sale.
Custom work typically carries a higher markup than production pieces because it involves design time, CAD work, and one-off production costs. Most custom jewelers charge a design fee ($100-500) plus a 3x to 4x markup on materials and production.