Business operations
Jewelry Business Guide
The systems, tools, and strategies for running a jewelry business profitably. From pricing correctly to scaling production — built from experience setting up real jewelry operations.
The Jewelry Business Blueprint
Business models, margins, startup costs, and realistic timelines. What nobody tells you before you start.
How to Price Jewelry Correctly
Material + labor × markup? It's more nuanced than that. Pricing strategies that protect margins without losing sales.
Inventory Management for Jewelry Brands
Unique challenges of jewelry inventory: one-of-a-kind pieces, metal weight tracking, stone variants, production status.
Setting Up Shopify for a Jewelry Store
Ring sizes as variants, high-res imagery, trust signals, apps worth installing, and the theme choices that matter.
Email Marketing for Jewelry Brands
The flows that drive repeat purchases: welcome, abandoned cart, post-purchase care, anniversary reminders.
Jewelry Photography on a Budget
Lighting reflective surfaces, iPhone vs DSLR, backgrounds, retouching, and the setup that gets you 80% of professional quality.
Scaling from Handmade to Production
When to hire a caster, how to find manufacturers, quality control at scale, and keeping margins healthy.
Finding and Vetting Jewelry Suppliers
Where to look, what to ask, how to test quality, MOQ negotiation, and red flags that save you from bad partnerships.